The Ultimate Fighting Championship today announced a partnership with New Evolution Fitness Company (NEFC) that will create a network of nationwide and even global UFC-branded gyms.
The gyms will provide all-around training, conditioning and health options for men, women and children.
According to the UFC Gyms website, the facilities will offer fitness and cardio equipment, group classes, personal training (including MMA), general MMA instruction, a kids center and full locker rooms.
“UFC Gyms is something we’ve been looking at for a long time; it completely made sense to me when we found the right partner in Mark Mastrov (NEFC owner that also started 24 Hour Fitness gyms in 1983 then later purchased by Forstmann Little & Co. for $1.6 billion dollars) – this is the guy who has created some of the most powerful fitness brands in the world,” stated UFC President Dana White. “UFC gyms are going to shake up the fitness industry the way UFC shook up the sports industry. All the energy and excitement that we have brought to the fight business we are now going to bring to the fitness business. There is going to be something for everybody at all levels – from first timers to world class athletes. We’re going to get people excited and motivated to work out and get in great shape.”
No locations are opening dates have been announced, though the UFC is expected to target California markets initially and then spread throughout the U.S. and into Canada.
The latest venture provides further branding for the world’s top MMA organization, which Forbes recently estimated to be worth $1 billion.