The Limited Edition KNOXX “Kusari PRO” Jiu Jitsu Gi

The Limited Edition KNOXX “Kusari PRO” Jiu Jitsu Gi is available now exclusively at @knoxxgear and KNOXX Gym @knoxxgym . They are available in adult and youth sizing in white, blue, black and the special edition grey. Some sizes are already sold out…..Athlete: Jiu Jitsu black belt and former MMA World Champion  Josh Thomson

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KNOXX Jiu Jitsu “Kings’ shirt and “Mon” Snapback caps available now

KNOXX Jiu Jitsu “Kings” shirts are now available at in three limited colorways. Our new “Mon” Snapback caps are also now available in four colorways.

Jiu Jitsu Blackbelt and Former MMA world champion ,  Josh “The Punk” Thomson is pictured wearing the black “Kings” shirt and back/gray KNOXX “Mon” Snapback cap

*A Mon is a Japanese emblem used to decorate and identify an individual or family. Our KNOXX Mon represents the KNOXX Jiu Jitsu Warriors.

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knoxx jiu jitsu snapback caps

While strength training is a very vast subject and we can safely say that the most explored of all motor abilities and done almost countless studies and experiments, hereinafter will try to give some basic information that could be used by any fighter, respectively, coach BJJ. There are several definitions of the term power. For us, most comprehensive and most acceptable would be: Power is the ability to overcome external load muscle contraction. There are several types of power:

-Explosive Power – the ability to achieve maximum muscle contraction in the shortest possible time;
-Speed Power – is the ability of the athlete to perform one or more movements at a greater speed at lower or higher resistance; (for some authors explosive and speed power are the same one)
-Repetitive Power (endurance in strength, muscular endurance) – The ability of athletes to exhibit relatively greater power over a longer period of time;
-Maximum or static power – FORCE– the biggest force that can be generated in a maximal voluntary contraction.



There is also a division at:

-Absolute strength (maximum weight load that athletes can handle)
-Relative strength (mastering the relationship between load and mass athletes)

In addition to the division of power, we have to mention the division of muscle contraction. those are:

-Concentric (Muscle force is greater than the external force, the muscle shortens, merge approaching)
-Eccentric (Muscle force is less than exterior force under whose influence of muscle lengthens)
-Isometric (Muscle force is equal to the external force and does not come to a shortening nor to an elongation of muscles, respectively, outwardly muscle length does not change, but the tone rises)

When you talk about sports or about strength training in sports, there is a rule (with exceptions of course): “To train movement, not muscle.” Accordingly, there are specific features and rules when it comes to strength training in a specific sport. Those are:

1. Type of power – we get gain strength only from the type of power that we trained, for example, if your goal is to improve the technique of “double leg takedown (DLT)” must do explosive strength, because it is a movement that seeks explosiveness.
2. The muscle groups involved in the exercise – you need to turn those muscle groups that perform this movement or strength increases only in those muscles involved in the exercise, for example, when the DLT technique primarily the muscles of the legs, core muscles and neck and partly arm muscles and chest, and they should train.



  1. The type of muscle contraction – in which the contraction exercise your muscles or movement, in that most will come to gain power, for example. If you are in a position to side control and planning to strongly fix the opponents should be doing isometric contraction.
  2. The amplitude of the movement – the power of the highest increases in the extent in which you perform the movement; try to develop strength in the range (amplitude) in which you perform the movement in sports. For example, If you do DLT technique half squat is not a great exercise for you; an exercise would be a deep squat or lunge because the amplitude of movement.
  3.  Speed of contraction – If your sport is dominated by fast movements, you should practice all the moves in fast mode, respectively contraction. For example, if we do technique where flying armbar is required to perform a quick movement, an exercise for us would jump (different variants), because it is fast contraction, while squat with large weights and thus a slower rate of contraction would not be appropriate.
  4. The specificity of the movement – the last, but we can safely say the most important thing. Each exercise has a specific structure of the movement and the power of the highest increases most in the movement. If the athlete raises high weight exercises leg press, the squat position might happen to generate the (proportionally) less force. Although the other 5 parameters like, almost the same, if we change just one detail performing the exercises, movement, changing the neuromuscular coordination and the nervous system recognizes it as almost a second movement and therefore generates less force. Look to always make as similar as possible to exercise training with movement in sport, every detail.


So from all of this, can we deduce that the rule of SPECIFIC is the most important in sport. There are a number of scientists who advocate the theory that no preparatory or basic agent (exercise) can replace the specific muscular work. Most of you probably at the mention of the word “force” think about the gym. In addition to the weights and machines, there is also a multitude of resources for the development of power which we will discuss in some other articles. These are all excellent methods and resources in training forces, but keep in mind just eating thing: Strength training is a great addition to the sport, especially in combat, only if you respect the rule of SPECIFIC!

Check out for our newest apparel for your training needs.

Essentials of Strength Training in Brazilian Jiu-Jitsu


It’s A Way of Life: 9 Aspects Of “The Jiu-Jitsu Lifestyle”

The Jiu-Jitsu Lifestyle

Living the Jiu-Jitsu Lifestyle is a term that we hear a lot nowadays on BJJ websites, magazines, videos or even among our training partners and friends. For the large majority of us Jiu-Jitsu is more than just a hobby, it has become a passion and even affected the way we think, talk, look, walk, and act…So in a nutshell living the Jiu-Jitsu Lifestyle is taking and using what you have learned while training Jiu-Jitsu and applying that to your everyday life. Every subculture like Surf, skateboard, bodybuilding, video games, crossfit, rock climbing…has their own Lifestyle.

Here are 9 aspects of the Jiu-Jitsu Lifesyle:
1.Training Jiu-Jitsu regularly.

This is the most important in my opinion. Every BJJ training session has to be a valuable experience where you will learn something new, try a new variation on a move, or improve your sensibility for techniques.Being on the mat and drilling, repping techniques, and sparring is very important to be in touch with your BJJ roots. If you want to constantly improve your BJJ then all other type of supplemental training (weights, cardio, mental) should come after BJJ training.

2.Using the principles of Jiu-Jitsu in how you live your life.

This may be the most interesting and deep part. Jiu-Jitsu teaches use some very important lessons and all of these principles can really be used to live our lives. Here are some examples (There are so many good examples that I will do a separate article on that them very soon):

-Using technique over strength: We always hear our teachers telling us to focus more on our technique instead of using raw strength. It was only after I was rolling with Ricardo De La Riva (I outweighed him by a good 30 kilos) and he wasn’t using any strength, just pure technique and destroying me gently that I realized that technique is way more important than strength. In life also you should try to be gentle, charming and skillful instead of just being a brute forcing their way with people. For example, if you just scream and bully your employees, you will never get any good result in the long run. On the other hand if you find out what motivates them, and play with their qualities, and convince them, you will have results for life.

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-Maximum efficiency with minimum effort: This is similar to the one before where you will look to achieve your goal by spending the least energy possible. For example, If your opponent is using (wasting) all his strength to control you, you can relax and wait for him to move to seize the opportunity to capitalize on the situation and use it to your advantage. In life, if you have to do something, use the most efficient and least time consuming way.

-When you have a problem, go for the submission: You have something that is bothering you, go and solve it right away. Someone has asked to you to do something, go take care of it right away. Do not leave it for later. Take care of your obligations or problems or they will just get bigger.

-Use strategy to solve a complicated problem: When your opponent has a very good guard, you have to conquer his guard step by step by using the right strategy and timing. Same thing in real life where planning is everything.

-He who dares wins, Seize opportunities: When you are rolling, keep your eyes and ears open, as opportunities are everywhere: a foot or wrist is there to be taken etc..In life, opportunities and ideas that will change your life or business are all around for you to seize. Take a chance.
There are so many more of these so stay tuned for more of these in a separate article!

Eating healthy.

Eating like a true BJJ athlete is more than just eating Acai, drinking watermelon juice and Coconut water :) Training everyday is taxing on the body and we need to feed our bodies with the right fuel. Think of your body as a Ferrari. If you fill it everyday with low quality oil (junk food), your car will eventually break down. It’s the same thing with your body. Good food should make you feel refreshed and energized, not heavy and slow. Eating healthy and clean is an investment in your long term well being. I like eating some junk food sometimes but in moderation off course.

Sleeping well.

Our bodies repair when we rest and more specially when we sleep well. We all know that we aren’t the same on the mat when we had a full nights sleep and when we just slep a few hours. For further reading about benefits of sleep, read this article.

Using the BJJ lingo in everyday life.

Many BJJ players that have Brazilian professors, will pick up some of the expressions and Brazilian accent that they hear everyday. Word like “Hespect”, “My Fren”, “Bro”, “Caralho”, “Porra”, “Pay attention”, “Ok Guys” may be used in everyday conversation with confused non BJJ friends…


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Competing often.

Very often the whole “competition experience” can make you more engulfed in the whole BJJ lifestyle. The fact of travelling, supporting and bonding with your BJJ team mates over a weekend strengthens bonds and friendships much more than just training in the gym.

Wearing Jiu-Jitsu Lifestyle wear.

I remember when I first started training, I was watching old vhs tapes of Walid Ismael and the guys from Carlson Gracie wearing Bad Boy T shirts and other Brazilian brands like Hunter, Hot Blood. Those brands were unavailable in France back then and I couldn’t wait to wear them and represent Jiu-Jitsu everywhere! Nowadays it’s still the same. Wearing BJJ wear like shirts, fight shorts, hoodies caps, marks that you belong to the BJJ clan. You can be sure that anybody who wears a BJJ shirt, is really a BJJ player. It is not like surfing when if you see a guy wearing a Quicksilver shirt, he probably doesn’t surf in real life…

Using the Hang loose/Shaka Symbol everywhere.

This symbol is used alot in Surf culture and since BJJ came from Brazil where many BJJ guys were also surfers, it stayed.


Representing Jiu-Jitsu at all times.

Being a disciple of Jiu-Jitsu and spreading the good word. Our sport is growing at a steady pace. The are regions in the world where it is already mainstream like Brazil and the US is getting there, but other areas still need us to grow the sport through word of mouth.

It is important to use the principles of Jiu-Jitsu to make you a better person and to not over exaggerate to the point of becoming a extremist and taking other important things like family and career for granted. All in all Jiu-Jitsu should be a positive aspect in your life. Enjoy the Jiu-Jitsu Lifestyle!

It’s A Way of Life: 9 Aspects Of “The Jiu-Jitsu Lifestyle”

Check out for our latest apparel for your training needs.

The fighters that will be fighting at Strikeforce this Saturday on Showtime- Josh Thomson, Mike Kyle and Gilbert Melendez

Josh Thomson will be fighting Gilbert Melendez for the Strikeforce Lightweight Championship title

Kyle vs Feijao this Saturday

This is an older video of Gilbert Melendez but he will be fighting Josh Thomson this Saturday

The “New” Gilbert Melendez’s EL Nino Training Center in SF

2920 3rd St
(between 25th St & 26th St)
San Francisco, CA 94107

7,000 square foot facility features:

MMA Octagon
Boxing Ring
Grappling Mats
Strength & Conditioning (under construction)
Sports Med Treatment & Massage Rooms
Cardiovascular Training Equipment
Shower Rooms

Owner and one of the head coaches, Gilbert “El Nino” Melendez

Men’s and Women’s bathrooms

Nice clean bathroom!

One of the head coaches, Jake Shields

One of the head coaches, Jongsanan – 5x World Muay Thai Champ and 2x Lumpini Champ

Can’t forget Gilbert’s pitbull and El Nino Training Center Mascot, Baby

Dedicated to excellence in combat sports and athletic performance. Located San Francisco, California, El Niño Training Center is home to one of the most successful teams of fighters and coaches in MMA:

Head Coaches

Gilbert ‘El Niño’ Melendez (MMA Grappling) • Cesar Gracie Fighter, Strikeforce Lightweight MMA Champ, Former WEC/Shooto Champ
Jake Shields (MMA American Jiu Jitsu) • UFC & Cesar Gracie Fighter, Former Strikeforce & EliteXC Champion
Jongsanan (Wooden Man Muay Thai / Striking) • 5x World Muay Thai Champ and 2x Lumpini Champ
Mark Mian, CSCS (AlterCenter Athletic Performance) • Former Athletic Coach for Fairtex & US Muay Thai World Cup Team
Albert Salopek, ATC, LAc, CMT, (Accelerate Sports Medicine) • Athletic Trainer for Oakland Raiders, Acupuncturist, Bodyworker

Other & Guest Coaches

Daniel Roberts (MMA/Grappling) :: UFC & Cesar Gracie Fighter
Katrine Alendal (Women’s MMA) :: Professional Skrap Pack MMA Fighter
Cesar Gracie (Guest, Brazilian Jiu Jitsu) :: BJJ Master
Nick Diaz (Guest, Brazilian Jiu Jitsu) :: Strikeforce Middleweight Champion& Cesar Gracie Fighter
Nate Diaz (Guest, Brazilian Jiu Jitsu) :: UFC & Cesar Gracie Fighter

KNOXX Muay Thai and KNOXX Jiu Jitsu- Limited Editions

KNOXX Muay Thai – Art of the Eight Limbs
Nak Muay – Practitioner of Muay Thai

KNOXX Jiu Jitsu Shirt
Newaza – Ground Technique
Tachiwaza – Standing Technique

Limited Quantities Available online before they are shipped out to our retailers. Get them at

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